Who Are we?

Hey, welcome to the world of AMR!

Come on in and make yourself comfortable. Let us introduce ourselves.

We are AMR, and we are here to make waves in the hair and beauty industry. We are here to redefine the ultimate online shopping experience. We are here to provide you with the most sought after products and the newest brands. We are here to supply you with the best service.

We are hair and beauty. We are here for you.

Our Story

Manchester, United Kingdom

Ingleburn, Australia

Our story starts back in 2004, 9,443 miles away, in Australia. The company was built through the focused determination of our Founder, Ammar Ahmad, whose tenacious efforts have led the company to exceed expectations year after year. His dedication and sheer passion for the company has allowed us to bring AMR to the UK market.

Fast forward to 2021, and we have launched in the UK. AMR Australia may be our older brother, but by no means does that make us smaller. We have taken everything we have learnt in Australia and applied them to our UK services. On our website, you will find the finest quality products from across the globe, right at your fingertips. We take pride in our wide range of products, some are exclusive to our company, and offer everything for your hair and beauty needs.


We believe that salon products should be accessible, affordable and convenient for all our customers. At the core of AMR, we have our hairdressing and beauty salon owners at heart. AMR unconditionally guarantees trade prices to our trade customers. However, that does not mean we are not committed to bringing brilliant deals, offers and sales to the rest of our customers.


Here at AMR, we are like family, and we wouldn't have it any other way. Our team is made up of incredible individuals who are all talented, and together we can achieve anything. We are all dedicated to providing you with the best experience ever. From the warehouse team ensuring your parcels get to you in a safe and timely manner. To our customer service team who are here to assist you with any product advice or recommendations, you may need. Nothing is too much when it comes to customer satisfaction.

The philosophy in the art of buying and selling has established us as the industry's most reliable and affordable salon supplier

Ammar Ahmad
AMR Hair & Beauty Founder